I'm a Creative Director, but honestly, I'm more of a maker than anything else. I create and launch brands, content, and strategies that connect with people and build and inspire cross-functional teams. My approach to great work is a mix of art direction, content production, and strategic brand thinking. I am a designer who can code and a front-end developer who lives and breathes design theory, frameworks, accessibility, and inclusive design. I thrive on collaboration, innovation, and that contagious spark of creativity.

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Throughout my career, I’ve had the opportunity to shape major brands across multiple categories from startups to well-established industry leaders, including fin-tech, ed-tech, e-commerce, healthcare, travel, and technology.

 

• Brand-level concept and design for integrated campaigns that leverage user experience, content, and context. 

• Lead and inspire small/large teams of creatives and content creators to achieve brand goals. 

• Embrace change and adapt to strategies on the fly. Continually learning the latest platforms, technology tools, and marketing solutions.

• A thinker/doer in the "creative newsroom" approach to brand content. I think like a publisher with the ability to identify on-brand content solutions that grow business and engage audiences. 

• Create content that is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content, including email, online, social media, mobile, and print.

• A depth of hands-on production experience from concept to launch. Expert in Figma, Sketch, Adobe Creative Suite, Google Suite, Keynote, Microsoft Office Suite, and HTML/CSS.